How Liquid Death Got So Big

Get access to behind-the-scenes vlogs, my scripts, and extended interviews over at

I made a poster about maps – check it out:

Custom Presets & LUTs [what we use]:

Johnny Harris is an Emmy-winning independent journalist and contributor to the New York Times. Based in Washington, DC, Harris reports on interesting trends and stories domestically and around the globe, publishing to his audience of over 3.5 million on Youtube. Harris produced and hosted the twice Emmy-nominated series Borders for Vox Media. His visual style blends motion graphics with cinematic videography to create content that explains complex issues in relatable ways.

– press –
Vox Borders:
NPR Planet Money:

– where to find me –
Iz’s (my wife’s) channel:

– how i make my videos –
Tom Fox makes my music, work with him here:
I make maps using this AE Plugin:
All the gear I use:

– my courses –
Learn a language:
Visual storytelling:

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Comment (34)

  1. and to top it off you are doing their marketing for them, granted you get paid from this short, but now they got a spot in my brain,

    And I dont buy stuff on whims but I know exposure is king. And even me commenting on this aids their exposure.

  2. Yeah it’s just water, but I’ll tell ya, I was in a city far from home and was sooo thirsty and I picked up liquid death from a cafe and the bottle was funny but it was cheap and I downed the whole thing it helped so much. I could have gotten water from a coffee place but I was in a hurry and I don’t like those cups, sure there isn’t anything special about the water but that’s a positive experience like that shapes how I see the brand

  3. I feel the same about iphone too… 🤣🤣 it does the same effect…. It doesnt provide you the best features in a limited price, but tells others how much one can pay extra to afford absurd features one may not even need in his/her entire life… 🤣🤣 it tells others the extent of extravagance one can do just to afford features you wont even be needing. So in short telling anyone, just do marketting on me nd you can make me buy anything unnecassaryjust to boost of my PR in society… 😂😂😂😂

  4. Yea I’ve seen a hundred of these drinks over the years, some people buy it once, they sell $50 million worth of product, they then sell their overvalued company to a big brand, who ends up using it as a tax write off.

  5. Well a year ago I was looking for a sustainable water holding apparatus that's distributable and respectable. Not plastic, not glass, but metal is the most sustainable material. So I ran into this, but it wasn't respectable in a church setting. Plus it would be nice if it were reusable for a bit. O well.

  6. They know how to brand something is all. Like the Kardashians.

    This is a product of the Abrahamic religions believing in free will. It causes them to disconnect from reality and believe they’re above nature.

    It’s why they’ve all got anxiety nonstop 24/7. It’s intergenerational trauma from millennia of warring and environmental destruction for their monoculture agriculture practices.

    If they legit just stopped doing both then nobody would feel anxiety anymore.

  7. My wife is pregnant and we’ve been buying these for when we go out with friends cause we’ve not been drinking any alcohol. We’re not very anti establishment we just appreciate the can aesthetic 🤣

  8. You are mostly right, but I’d say it’s reductive to say the product itself is “objectively worthless”. The flavors are sweetened with agave, and taste better then the zero calorie flavored alternatives. And I don’t work for LD, but I do like their product and image and sense of humor


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